Mobile Social – Not Just for Kids Anymore

Reports about mobile internet usage skyrocketing are pretty old hat by now. For every single site build we do at Broad Street Network, responsiveness – the fancy word for how does it look on a smart phone and a tablet – is a chief consideration. The same is true with email marketing – the final...
By: BSN Editor
Posted On: December 5, 2013

Reports about mobile internet usage skyrocketing are pretty old hat by now. For every single site build we do at Broad Street Network, responsiveness – the fancy word for how does it look on a smart phone and a tablet – is a chief consideration. The same is true with email marketing – the final test before clicking send is to look at the mail on multiple phones.

“Mobile” was once it’s own separate category of marketing activity, but now it’s just a fact of life. You’re doing mobile marketing if you’re doing digital marketing.

But a new report from GlobalWebIndex expands the picture further. It’s tempting to believe that this mobile market is mostly made of younger people, but the report blows this theory out of the water.

While tablets lag behind a bit (due no doubt to cost of device), Smartphones and PCs are neck in neck for consumer eyeballs. The real kicker? The stats cut across demographics equally, regardless of affluence, age, or ethnicity.

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eMarketer thinks roughly 100 million US internet users will log on to social networking sites via smartphones at least once per month this year.

Read more at http://www.emarketer.com/Article/Mobile-Meets-Social-Across-Demographics/1010433#u3ibJbMZWrVapTZE.99

How many your customers are included in that number

and what is your plan to reach them via social media?

Broad Street Network (BSN) provides end-to-end digital solutions that maximize investments online, focusing on creating and evolving strategies geared to optimize firms operations, financial resources while delivering on business goals that drive growth.

BSN provides solutions ranging from online sales & marketing (content marketing, social media marketing, email marketing, SEM) to e-commerce, Customer Relationship Management (CRM), Content Management geared to supply companies with the tools to ensure ongoing success.

BSN is focused on solving practical business challenges supporting marketing automation, sales generation, audience development engagement, conversion and retention while helping companies align strategies against budgets, resources and business goals.